Patagonia’s New Owner…is the Earth
One of the planet’s most dedicated individuals, who has spent nearly his entire life both exploring and experiencing the natural world and making novel and long-lasting contributions to saving it, has again stepped forward with a monumental effort that will have far-reaching impacts for decades to come. Yvon Chouinard, who has always said that Patagonia’s mission was to protect nature, along with his wife Malinda and children, are donating their company to planet Earth… literally.