Excerpt:
The slogan may sound like a joke, but it’s part of a broader campaign to undermine public trust in climate action.
The phrase that has come to define the Trump administration’s message on climate change was born in Durham, New Hampshire, on December 16, 2023.
Flanked by flannel-clad supporters holding “Live free or die” signs, then-candidate Donald Trump wished the crowd a Merry Christmas before launching into what he saw as the biggest faults of the current administration. He swung at President Biden himself (“crooked Joe”) and the state of the economy (“Bidenomics”). About 10 minutes in, he arrived at Biden’s climate policies, which he said were “wasting trillions of dollars on Green New Deal nonsense.”
But Trump wasn’t satisfied with his choice of insult, perhaps recognizing that echoing “Green New Deal” served to amplify his opponents’ pro-climate action rallying cry. So in front of the crowd, he began riffing on ways to undermine it in real time.
“They don’t know what they’re doing, but you’re going to be in the poorhouse to fund his big government Green New Deal, which is a socialist scam. And you know what? You have to be careful. It’s going to put us all in big trouble,” he said. “The Green New Deal that doesn’t work. It’s a Green New Scam. Let’s call it, from now on, the ‘Green New Scam.’”
The crowd roared, shaking their signs in approval. “I do like that term, and I just came up with that one,” Trump said. “The Green New Scam. It will forever be known as the Green New Scam.”
There’s been plenty of attention on Trump’s purge of climate change language, and for good reason: Government workers are tiptoeing around vocabulary they once used freely. “Clean energy,” “climate science,” and “pollution” are on the list of “woke” words federal agencies have told employees to avoid. Recently, a memo circulated at the Department of Energy’s renewable energy office advised employees to remove or rephrase basic terms including “climate change,” “emissions,” and “green.” But the administration is doing more than making these phrases disappear. It’s also introducing new language designed to undermine the foundations upon which trust in climate science and policy is built.
In the nine months since Trump began his second presidency, the phrase “Green New Scam” — always capitalized — has appeared in White House fact sheets and press statements, echoed across federal agencies and by Republicans in Congress.
“He’s quite effective at creating sticky phrases and using repetition to amplify them,” said Renee Hobbs, a communications professor at the University of Rhode Island who wrote a book on modern propaganda. “That’s the classic propaganda strategy, right? You repeat the phrases that you want to stick, and you downplay, ignore, minimize, or censor the concepts that don’t meet your agenda.”
It’s part of a broader effort to erase information about how the planet is changing. In recent months, the administration has axed entire pages about climate change and how to adapt to it, said Gretchen Gehrke, who monitors federal websites with the Environmental Data and Governance Initiative. The 400 experts working on the government’s next official climate report were dismissed, then all the past reports vanished, too. The administration has proposed stopping long-running projects that monitor carbon dioxide levels, and the Environmental Protection Agency is no longer collecting greenhouse gas emissions data from polluting companies.
You could see it as a three-pronged strategy. First, erase language related to climate change. Second, dismantle the scientific foundation supporting it. Third, fill the void with a message that matches Trump’s political priorities — like the “Green New Scam.”
“We’ve always understood language shapes reality, and language can create unreal realities,” Hobbs said. “And I think that’s what Trump is doing with his language of climate change…”
